It all began with a dream brighter than the Moroccan sun. Morocco Sahara Expeditions was born from a deep, burning passion to share the authentic spirit of my homeland with the world. As a Cultural Studies student, I saw each alley and desert expanse as a story waiting to be told.

Teaming up with Idir, our goal wasn’t to create a business empire; we simply wanted to spread happiness, ignite passion, and have heartfelt conversations about the cultural treasures of Morocco with our travelers. From that modest aspiration, our venture blossomed unexpectedly, growing into the most renowned travel company in Morocco. The success was as surprising as it was gratifying, a true testament to the joy and love we shared with every traveler we served.